I recently got my 2 yr old daughter a scooter. As I was putting on her helmet, it struck me how quickly she has progressed from crawling to walking, and from walking to running. Now she is looking to go faster via the scooter, which will eventually become a bicycle and then a car and then who knows what – maybe personal jetpack. The progression she is experiencing parallels the progression all organizations must go through from start up to scale. As such, my mantra at work over the past several months has been crawl, walk, run as we build the people, process and technology needed to create great experiences. In the same way you cant run until you know how to walk, you cant deliver great online experiences unless you have the technical platform to power it, and the product development process and talent to build it.
We are starting to walk now, and will be running soon. Before long, we will be racing, competing and winning. The progression is never ending.